Die-cut promotions in the shape of an Apple product.Illustrations that depict an Apple product, except for instructional material.Rendering in 3D or creating any simulation of an Apple product.The following uses of Apple products are not permitted in marketing materials: Maintain the correct relative product scale whenever multiple products are shown. Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and 200 px onscreen. See the Apple Legal Requirements section.Use Apple product images at a size that is clearly legible at the image resolution provided. You must attribute trademarks and use the correct credit line for every Apple trademark used in your communication. Use the specific Apple product names.ĭo not imply that your podcast is sponsored or endorsed by Apple. Always set Apple trademarks in English, even when they appear in copy in a language other than English.ĭo not refer to Apple devices using generic terms such as smartphones or tablets. Instead, use modifiers in plural form, such as Apple Watch collections or iPhone models.ĭo not translate Apple Watch, iPhone, iPad, iPod touch, or any other Apple trademark. The word touch in iPod touch is always typeset with a lowercase t.Īlways use Apple product names such as Apple Watch, iPhone, and iPad in singular form. The product names iPhone, iPad, and iPod are always typeset with a lowercase i and an uppercase P followed by lowercase letters, even when those names come first in a sentence, paragraph, or title. Don’t use variations such as touch or iTouch. Do not list Apple products that aren’t supported.Īlways use the correct Apple product names with proper capitalization: iPhone, iPad, and iPod touch. Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, CarPlay, HomePod, and Mac to indicate that your podcast or content can be enjoyed on these devices. Your marketing message should focus on your content, not on Apple. Do not use product images or headlines and copy from 5.6 Using Apple Product Namesįollow these guidelines when using Apple product names. Don’t use Apple alone.ĭo not indicate any kind of sponsorship or endorsement by Apple. Listen to on the amazing new Apple Podcasts.Īlways use the complete name Apple Podcasts.Access Apple Podcasts in the Podcast app on your iPhone or on your Mac.ĭo not use superlatives to describe Apple Podcasts.In subsequent references, just Podcasts can be used. When describing how to access Apple Podcasts, refer to Apple Podcasts or the Podcasts app from Apple on the first mention. Listen exclusively only on Apple Podcasts. Modifiers such as episodes, shows, or channels can be plural or possessive.Īvoid redundancy when crafting a message. Listen to new episodes in Apple Podcasts.ĭo not make Apple Podcasts possessive.Listen to new episodes on Apple Podcasts.See the Apple Approvals section for details.Īlways say on Apple Podcasts. Custom photography or video in which Apple products appearīe sure to allow at least seven business days for review and approval.Any marketing format with high visibility.Written approval from Apple is required for materials used in: Marketing materials don’t usually require approval by Apple, but there are a few exceptions. Follow these guidelines to make sure you’re using the Apple Podcasts lockup correctly. The Listen on Apple Podcasts lockup is a promise to your audience of a high-quality listening experience. Whenever a lockup is used online, you must include a link to Apple Podcasts. The Listen on Apple Podcasts lockup is especially suited to banner ads, print ads, and other forms of advertising. The Listen on Apple Podcasts lockup is designed for greater graphic versatility and can be used on layouts where the Listen on Apple Podcasts badge is either crowded by limited layout space or appears visually heavy in the layout. Instead, use the appropriate Apple Podcasts badge. If badges from other podcast services appear on your communication, do not use a lockup. Use the Listen on Apple Podcasts lockup when linking to episodes, shows, or channels on Apple Podcasts.Ī lockup can be used in all marketing communications promoting podcast content on Apple Podcasts. Use only the artwork provided by Apple and do not alter the artwork in any way The lockup does not contain a border, and the elements are not contained inside a shape. The Listen on Apple Podcasts lockup is a combination of the Apple Podcasts icon with the message Listen on Apple Podcasts set in specially designed type.
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